Cruelty Free Brands at My Sephora

Disclaimer: This post is specific to my location.  There may be more options at your local Sephora.  If a company is on this list, they, nor do their parent companies, test on animals.  If you see any mistakes, please let me know immediately!  This post actually exists as a reference point for a co-worker on my days off.  This list was last updated 9/3/2015.

Color Brands:
1. Too Faced
2. Josie Maran
3. Hourglass
4. Cover FX
5. Tarte*
6. Kat Von D**
7.  Becca Cosmetics

Skincare Brands:
1. Dr. Dennis Gross
2. First Aid Beauty
3. AmorePacific
4. Drunk Elephant
5. DERMAdoctor
6. Lavanila
7. Sunday Riley
8. NUDE Skincare
9. Korres***
10.  Coola Suncare
11.  Supergoop! Skincare

Haircare:
1. Alterna
2. WEN by Chaz Dean
3. Verb Products (not in my store, but Texas local!!)

I have more research to do on haircare.  I will add brands as I find more info on them.

For a more thorough list, check Cruelty Free Kitty's Sephora list.  She is diligent and constantly updates it.

Tarte*: has been bought by Kose.  I am having a hard time finding any information on this brand in general.  They are a Japanese brand so I'm assuming they sell in mainland China, but I honestly don't know.  If you have helpful information on the brand (in english), please link me!
Kat Von D**: is a Sephora brand.  There for, it is Kendo, and falls under the LVMH umbrella.  I list her here because for some reason a lot of people are still totally comfortable buying her despite this.
Korres***: Korres has taken control of their company again and become independent. The worrisome thing is their products have been seen on websites that operate in mainland China.  The brand is claiming it's unauthorized and is working to get the items removed.  For now, I believe them, but we'll have to see what the future holds for Korres.
I have since taken Murad & Kate Somerville off of the list.  In June they were both purchased by Unilever.  Both brands will remain cruelty free, but their parent company tests.

No makeup makeup?

On my face:
Bobbi Brown BB Cream in extra light
Smashbox Fusion Soft Lights for medium
Buxom True Hue Blush in Euphoria

Brows:
Anastasia Clear Brow Gel
Anastasia Perfect Brow Pencil in soft brown

Eyes:
Urban Decay 24/7 Glide On Pencil in Perversion
Makeup Forever Aqua Shadow in 22E
Yves Saint Laurent Touche Eclat in 2.5
Tarte Gifted Mascara

Lips:
Buxom gloss in Leslie

Disclaimer: several of these items I received from work and are not cruelty free or vegan.

posted from Bloggeroid

Color Vegan List for Sephora Kenwood #258!

Hey guys, this list only applies to my store in the sense that other stores may have more cruelty free brands.  My store carries several other non-CF brands, so I didn't bother to research their vegan-friendly products because they're not really vegan-friendly!  The other non-CF color brands at my store are Bobbi Brown, Smashbox, NARS, Dior, Yves Saint Laurent, Laura Mercier, Givenchy (inconclusive on their CF status), Guerlain, Lancome, Clinique, Benefit, Buxom, Bare Escentuals and.. anyone else I forgot.  I did not research products that are in Beauty To Go because most of those are brands that are in the store and are mini-sizes of their full size products.  I am still researching skin care and currently have an incomplete list.  I also need to research our nail polish lines and our hair care.  I have started both, so if you need any suggestions now, please feel free to comment below.

DISCLAIMER:  This list was researched by me, Elizabeth A Durham, and does NOT represent the opinion or act as any sort of statement on behalf of Sephora, LLC, LVHM, or any of it's subsidiaries.  I researched this list based off of emails from companies, public vegan lists, or other trusted resources.  This list is accurate to the best of knowledge as of the date of it's post.  Any changes made to formulas of finished products is simply out of my control and as things change, I will try to keep up with editing this list.  This list was compiled for my personal use, and to share with my clients.  If you see any errors or have any questions about this list, please comment below.

COLOR  LINES: only includes brands considered cruelty free – meaning company does not test, parent company does not test, nor do they do third party testing.

Anastasia Beverly Hills
I am still researching a vegan list from this company.

Blinc
100% vegan & cruelty free.

Eyeko
I am still researching a vegan list from this company.

Hourglass
Illusion Tinted Moisturizer – all shades
Immaculate Liquid Powder Foundation – all shades
Oxygen Mineral Powder – all shades
Solar Self-Tanning Primer
Script Liquid Liner
Superficial Waterproof Bronzer
Veil Fluid Makeup – all shades
Veil Mineral Primer

Josie Maran
100% Pure Argan Oil – all sizes
Argan Bear Naked Wipes – all sizes
Argan Blemish Clearing Pads
Argan Bronzing Oil
Argan Bronzing Powder in Beach No 1
Argan Cleansing Oil
Argan Magic Marker Liquid Eye Liner – all shades
Argan Matchmaker Serum Foundation in Fair/Light & Medium/Dark
Argan Natrual Volume Lip Gloss in Strength & Happy
Argan Oil Hair Serum – all sizes
Argan Oil Lipstick in Bambolina, Courageous, & Mysterious
Argan Pressed Powder in Natural
Argan Primer Mist
Argan Self Tanning Cream
Argan Sun Protection for Body
Bear Naked Wipes
Bohemian Waves Argan Hair Mist
Foundation Brush
Healthy Child Healthy World Limited Edition Kit
Magic Marker Lip & Cheek Stain Trio in Fuschia, Mauve and Sienna
Magic Marker Lip & Cheek Stain in Cha Cha, Flamenco, Fox Trot, Jitterbug, Jive, Mambo, Quickstep, Tango & Waltz
Whipped Argan Oil Body Butter in Sweet Citrus & Vanilla Apricot

Makeup Forever
There is no vegan list available from MUFE.

Sephora Collection & Sephora Originals (owned by Louis Vuitton – fur)
The is no vegan list available from Sephora Collection.

Tarte
Amazon bronze Amazonian clay & annatto body bronzer
Amazonian clay matte waterproof mineral powder bronzer – Park Avenue Princess
LipSurgence matte lip tint – all shades
aqua-gel eyeliner – all shades
smooth operatior Amazonian clay waterproof concealer – all shades
multiplEYE lash enhancer
empahsEYE Amazonian clay waterproof brow pencil
Amazonian clay bronzer in Park Ave Princess & Hotel Heiress
smooth operator Amazonian clay finishing powder in bronze
double dose berry boost & gloss lip gloss – all shades
Amazonian clay shimmering powder
smooth operator Amazonian clay finishing powder

Too Faced
Amazing Face SPF 15 Powder Foundation – all shades
Absolutely Flawless Concealer – all shades
Beauty Balm – all shades
Borderline Anti-Feathering Lip Pencil
Brightening Blush – Mochi Mi Amore
Brow-ney Pencils – all shades
Sun Bunny
Chocolate Soleil – all shades
Galaxy Glam – all shades
Duo Eye Shadows – Ooh & Aah, Fantasy Island, Skinny Dip, Lucky Charms, Shamrock Chic, Rich Bitch
Exotic Colors – Nice Stems!, Cop a Teal, Firefly, Frilly Lily, Petals to the Metal, Midnight Mist, Poison Orchid, Enchanted Garden, Night Nymph, Violet Femme
Foiled Liners – Bronze Bombshell, Black Beauty
Full Bloom Crème – Prim & Poppy, Tea Rose
Full Bloom Powder – Sweet Pink, Coca Rose
Glamour Dust – Blue Angel
Leopard Love – Candy Leopard, Peach Leopard
Lip Injection
Lip Injection Super Size
Lip Injection Extreme
Lip Insurance
Liquif-Eye
Liquid Lava Eyeliner – Lava Matte, Long-Stemmed Lashes
Matte Eye Collection
Metal Eyed Eyeliners – Blackout, Hand Cuffs, Twilight, Get Lucky, Plum Crazy, Brown Sugar, Dirt Bag, Shotgun
Mirror Mirror – all shades
Peach Leopard
Perfect Eyes Eyeliner – all shades
Perfect Lips
Primed & Poreless – all
Royal Oil
Eye Shadow Single – Label Whore, Blonde Ambition, Neptune
Starry Eyed Eyeliner – all shades
Tanning Bed in a Tube
Wrinkle Injection
Shadow Brushes
Kabuki Brush
Flatbuki
Powder Pouf
Bronze-Buki
Teddy Bear Hair Brush Set
Petite Pouf

Urban Decay (temporarily announced selling in China before withdrawing; CF again)
Eyeshadows – Baked, Bender, Blackout, Buck, Bust, Chase, Cobra, Darkhorse, Foxy, Gunmetal, Haight, Half Baked, Hijack, Kush, Loaded, Lost, Maui Wowie, Midnight Cowboy Rides Again, Mildew, Mushroom, Naked, Peace, Roach, S&M, Shattered, Smog, Tease, Twice Baked, Virgin, & Zephyr
Vintage Eyeshadows – Aquarius, Baked, Dashiki, Eldorado, Goddess, Gunmetal, Haight, Half Baked, Kiddie Pool, Lounge, Maui Wowie, Midnight Cowboy Rides Again, Mildew, Minx, Oil Slick, Roach, S&M, Shattered, Stray Dog, Strip, Twice Baked, Urb, Vapor
24/7 Concealer Pencil – all shades; CIA, DEA, FBI, NSA, ATF, DOD, KGB, MI6
24/7 Glide-on Shadow Pencil – Barracuda, Clash, Clinic, Lit, Mercury, Narc, Rehab, Sin & Wasteland
24/7 Glide-on Eye Pencil – Perversion, Covet, Deviant, Eldorado, Electric, Flipside, Graffiti, Gunmetal, Lucky, Mildew, Oil Slick, Stash, Underground, Yeyo, & Zero
24/7 Glide-on Lip Pencil – all shades; Envious, Gash, Heavy, Illegal, Midnight Cowboy, Naked, Ozone, Paranoid, Wallflower & Wicked
24/7 Shadow Pencil Blending Brush
24/7 Waterproof Liquid Eyeliner – Bobby Dazzle, Demolition, Eldorado, Perversion, Radium, Retrograde, Revolver, Sabbath, Siren, Smog
Afterglow Glide-on Cheek Tint – Quickie, Greedy, Bang, Crush & Indecent
All Nighter Long-Lasting Makeup Setting Spray – all sizes
Baked Bronzer – all shades; Baked, Gilded, & Toasted
Complexion Primer Potion Brightening
Complexion Primer Potion Pore Perfecting
De-Slick In a Tube
De-Slick Mattifying Powder
De-Slick Oil Control Makeup Setting Spray – all sizes
Deluxe Eyeshadow – Graffiti, Honey, Peace, Ruthless, Shag, Underground, & Zero
Dew Me Moisturizing Makeup Setting Spray – all sizes
Good Karma Brushes – Smudger, Liner, Blush, Multi-Tasker, Powder, Lip, Finishing, Shadow, Crease, Blending & Shading Brushes
Grind House Double Barrel Sharpener
Guardian Angel Spray Moisturizer With SPF 8
Heavy Metal Glitter Eyeliner – all shades; Air Guitar, Baked, Catfight, Distortion, Glam Rock, Groupie, Metal Head, Midnight, Spandex & Stagedive
Lip Envy Lip Stain – Envious & Greedy
Lip Junkie Lipgloss – Perversion, Jilted, Love Junkie, Crush, Peroxide, Wallflower, Midnight Cowboy, Red Light, & Runaway
Lipstick – all shades; Naked, Apocalypse, Confession, Gash, Hotpants, Lovechild, Midnight Cowboy, Oil Slick, Peroxide, Pistol, Rush & Sellout
Lush Lash Mascara Growth Serum Infused Conditioning Mascara
Lush Lash System
Matte Eyeshadow – ABC Gum, Perversion (more shades previously listed; sold out currently)
Pocket Rocket Lip Gloss – all shades; Rashad, Dustin, Timothy, James, Kirk, Max & Colin
Razor Sharp Ultra Definition Finishing Powder
Stardust Eyeshadow – 54, Atmosphere, Bobby Dazzle, Diamond Dog, Griffith, Moon Spoon, & Void
Starlight Glitter Body Art
Surreal Skin Mineral Makeup – all shades; Illusion, Nirvana, Dream, Supernova, Trance, Hallucination, Vision, Mirage, Trippy, Destiny, Fortune & Fantasy
Urbanbrow Styling Brush and Setting Gel
Urban Defense Tinted Moisturizer with SPF 20 – Halo, Bodyguard, Bulletproof & Forcefield
Urban Lash False Lashes
Urban Lash Mascara for False Lashes

My Favorite Mascaras (Long Lashes)

The time has come that you won't be seeing a lot from me about mascaras because as you guys know, I've gotten very strict on my cosmetics being not only cruelty free, but also vegan.  In the past, if I didn't see a blatently non-vegan ingredient, I tended to not worry about it.  Nowadays, it's the opposite; if I don't see that a product is blatently labeled vegan, I don't buy it.  I do get a lot of product to try from work, so those items still come and go and that's why you occasionally see me wearing a product that is not only not vegan, but also occasionally not cruelty free (though I try to avoid those unless it's associated with brand training).

As I part my ways with non-vegan mascaras, I will leave you with my top five choices.  These will all be cruelty free, but not vegan.  You WILL see vegan mascara reviews in the future.  I can also try out mascaras from any brand we carry in store, but occasionally the quality is compromised because it's a tester and people leave lids open, etc, etc.   None the less, don't feel like you can't ask me about other mascaras, just don't expect to see a full write up on them; if that makes sense?

Okay!  Onward with my top five mascaras!

1.  Tarte Lights, Camera, Lashes! mascara - $19 (also available in a waterproof formula)
I first tried this mascara in a tiny trial size when one of the lovely ladies at my Sephora offered it to me with a smile in response to my question, "Do you guys ever do mascara samples?  I'm scared to try the ones here in store and I know it's kind of impossible to sample out the testers..."  I tried it that same day and fell in love immediately.  I was terrified of the $19 price point, but realized that all of the drug store cruelty free mascaras were also pretty expensive ($9 and up for common brands like Almay and Physician's Formula) outside of my beloved Wet n Wild and NYC.  Even Hard Candy mascaras are at least $8.  Besides, none of those drug store mascaras had ever wowed me like this one had.  The formula wasn't too wet or dry, so it applied easily without making a giant mess of my long lashes.  The brush was a more traditional nylon style, without being large or bushy.  I later found that this was my favorite brush type.  I never had problems with flaking or raccoon eyes until the mascara was spent and ready to be thrown out.  The packaging was cute, and it was from a much more natural brand.  I was sold.  I was especially happy to find that there was a waterproof version as well, should I need it.
Update:  This formula is now vegan!

2.  Tarte Gifted Amazonian Clay mascara - $19
This one was much more recently discovered, as it's just come out in the last six month.  Again from Tarte, it had great packaging, a more natural formula, and damn near the same brush as my beloved Lights, Camera, Lashes! mascara.  I noticed that this one has easy to build volume, assumably from the clay, and I never had issues with flaking.  I generally only needed one coat with this mascara, though I did occasionally wear two coats when I just wanted.. more.  It also had the not too wet, not too dry consistency that works so well with my long lashes.  I recommend this one to client who want to try something that's recently come out but isn't Diorshow New Look, haha.
Update:  This formula is now vegan!

3.  Sephora Lash Plumper mascara - $12
I received this mascara as a birthday gift from Sephora in 2010, and have loved it since.  I've repurchased it many times, though it's not what I typically reach for, brush wise.  It's a slightly fluffier brush to go with it's more voluminous formula.  This mascara is everything I want, though I will tell you, it's a bit stubborn to remove.  I did a full write up on my love for this mascara here.

4.  NYC Show Time Waterproof Volumizing Mascara - around $3-$4
This is the only waterproof mascara that I keep in my drawer on a regular basis.  The formula is nice, though slightly wetter than anything else on this list.  I've never actually tested how waterproof it is (ie: no crying, rain, etc), but I do know that I never had problems with flaking or raccooning, which can easily happen with drug store brands.  I don't wear a waterproof formula that often, only if I'm going to be sweating, so I don't like to spend a ton on a mascara that won't be used to it's full potential.  This one is awesome.  It's cheap.  And the brush is pretty similar to the kind I love.

5.  Lumene Natural Code Eye Dramatizer Lash-Extending Mascara - price unknown
I received this mascara in a swap with my friend Emilia who lives in Finland.  Sadly, I can't find this mascara online anywhere to buy, but I'm guessing it has to do with the fact that I'm not searching for it in Finnish.  It's a great formula, though more wet than I usually like.  The brush helps tame how wet it is, as it's short and tapered (as it should be for a good lengthening formula).  I don't need a ton of length, but I have noticed that this does a great job of actually get from root to lash tip.  It offers definition without having a pesky rubber bristle brush.  The ingredient list is more natural than I'm used to, and with any luck, it may be vegan!  Emilia emailed Lumene for me to find out if the formula is vegan or not, since my Finnish is.. well, I don't speak it.  At all.

FTC: Mascara one I received a free sample of, but purchased a full size of.  Mascara two I received for free from work.  Mascara three I initially received a free sample of, but bought many full sizes later.  Mascara four I purchased.  Mascara five I received as a gift from my friend.  These are my honest opinions and I am not being compensated for this post.

Day Seven.

Oddly enough, I choose my LONG HAIR & drawn on eyebrows for this one, hahah.

So.. the last time I had long hair was in the fourth grade (for those of you counting, like 15 years ago).  Having long hair makes me think of being a little kid and pony tails and horribly tacky 90's hair accessories.. and that makes me happy.  Hell, thinking about the 90s in general makes me happy.  What a time that was.  Before that, I had chin length hair that was a long bowl cut that my granny used to give all of us (hence why my hair was really long once I had an opinion about my hair.. it was either bowl cut or no cut, haha).

My drawn on eyebrows?  Well, j0hn and I clearly have an odd relationship.  The night we waxed off our eyebrows together, though odd to most, was a bonding experience.  Also, it didn't hurt, like, at all, so it was an all around good night.  We giggled at how silly I looked, we laughed at how horrible I was at drawing them on, and we were bummed by how little anyone noticed that j0hn's were gone.

PS:  Also happy evoking in this photo?  The Cruelty Free necklace I'm wearing that Danielle unexpectedly sent me (makes me smile everytime I look in the mirror), my Tangerine Tango hair flowers and tank top (that I bought while training for Sephora in Minneapolis), and my snakebites, which were a gift to myself after I quit my "corporate" job, haha (see: Blockbuster).  My arm tattoos represent my veganism and my love for Batman, both of which are pretty awesome things.  =]

Pantone Color of the Year Tangerine Tango Products!

I wear Tangerine Tango every day at work, so I've found lots of items around work that look beautiful with it.  If you're looking for more items to go with your eyeshadow quad or that Tangerine Tango lipstick, look no further.

1.  Urban Decay eyeshadow in Free Love, $17
This color is a soft coral that teeters on the orange side.  It looks amazing as a single color look with some black liner and lots of mascara.  It has just the right amount of shimmer that means it'll look great on everyone, and would look great with any eye color.  This color is not vegan, but it is cruelty-free.

2.  Stila Long Wear Lip Color in Outrageous, $20
This is an amazing product for the girl on the go.  You can line and fill in one easy step, it never needs to be sharpened, and the color payoff is amazing.  It's affordable, it smooth to apply and it comes in a range of shades and finishes.  Oh.. and it smells amazing.  I think this item contains carmine, sadly.  Stila doesn't test on animals, though.

3.  Madd Style Cosmetix's Orange Eyeshadow Shades, $5
I have an insane amount of Madd Style Cosmetix, you already know this.  I have worn all of my orange shades that are currently listed on the MSC shop with Tangerine Tango looks, and they have all turned out beautifully.  I've posted a couple of looks on my youtube showing how to use these items together.  These are super affordable, as well.  All colors from MSC are vegan and cruelty-free.

4.  Hard Candy Fox in a Box in Skinny Dipping, $8
I received this item in a swap from Dawn and I absolutely love it.  It's such a lovely color and peach tones look good on pretty much everyone.  It's cruelty free but I'm not sure if it's vegan or not.

5.  Jordana Incolor Pretty Shine Luxury Glossy in 10 Dazzling, $1.99
This is affordable, gorgeous, and looks great over other lip products.  It's easy to find, easy to apply, and feels nice.  There's really nothing else to say, haha.  Go to your local Walgreen's and pick it up.  They are cruelty free, but I need to look up the vegan list on my computer when I get home.

5.  Pantone + Sephora Color of the Year Collection, $7-$68
Of COURSE this collection has to be on the list!  Both the Pantone + Sephora and the Sephora Collection cosmetics are a brilliant use of both Tangerine Tango and it's complementary colors.  The eyeshadow quad begs for the liner trio, and the glosses are beautiful and lovely to wear.  The best part about the collection is that it takes the guess work out of what you should wear with the color by offering options.  Sephora brand does not test on animals, but I can't seem to get a definitive vegan list out of them, haha.

FTC:  I have received some pigments in exchange for modeling or MSC.  I have no idea which pigments they are anymore.  I received the blush from Dawn in an exchange.  Everything else I purchased with my own money.  These are my honest opinions.  I do no represent Sephora, LLC or any of it's subsidiaries in any way, shape or form.

Top Five Eyeliners!

I wear a lot of eyeliner.  j0hn wears even MORE eyeliner than I do, so I asked him to give his opinions on this post.  These are in no particular order.

1.  Urban Decay 24/7 Glide On Eyeliner in Perversion - $19
http://www.urbandecay.com/perversion-eye-pencil

These really are some of the best eyeliners out there.  They're less than $20, they have insane staying power, and they come in a huge range of colors (many of which are vegan, and clearly labeled as such).  They glide on easily, too, which is a huge selling point for me, especially because I like to wear them on my waterline.

2.  Sephora Waterproof Eye Kohl in Keep Black - $9
http://sephora.com/waterproofeyekohl

This is my favorite affordable eyeliner pencil.  I'd used a few drug store pencils, but this one is great.  The main reason I will be switching to using Perversion when my current pencil runs out is that no one seems to know if this pencil is vegan or not.  It's definitely not tested on animals, but I have no idea if there are any animal products in it so it's time to move on to a new liner.  j0hn also uses this liner.

3.  NARS Larger Than Life Long Wear Eyeliner in Via Veneto (Black) - $23
http://www.narscosmetics.com/color/eyes/~/larger-than-life-long-wear-eyeliner

There are two reason why I love this eyeliner; first of all, you don't sharpen it so there is no loss of product, and once it sets, it is going to stay for a very, very long time.  There are only two reasons I don't like this eyeliner; Perversion is darker and I don't know if it's vegan. I'm still waiting on a vegan list from NARS.

4.  ELF Cream Liner in Black - $3
http://www.eyeslipsface.com/studio/eyes/eyeliner/cream_eyeliner

This product is amazing for the price.  Once apon a time, Wet N Wild was known for having the most affordable cream liner out there, but ELF's cream liner blows theirs out of the water. j0hn uses this for a base on his eyelids every single day. That boy is hard to please when it comes to black liner.  Their waterproof eyeliner pen is pretty remarkable at a $1 price point.  Both of these items weren't tested on animals, and I think both of them are vegan.  I need to double check that.

5.  MAC Eye Kohl in Fascinating - $15
http://www.maccosmetics.com/products/eyekohl/fascinating

This product was my absolute favorite white eyeliner.  Sadly, MAC is owned by Estee Lauder & that means they are no longer cruelty free.  Other white eyeliners I've been impressed by are Jordana's and Sephora's Nano Liner.  They are both significantly cheaper than the MAC liner, so when Fascinating runs out, you can expect some white liner reviews.  First on the list?  Urban Decay's Yeyo!

FOTD/EOTD: Dark Pinup Look

I got in some items today from Beauty Without Cruelty, so I wanted to use them right away (of course!).  This look is a darker pinup look.  The only difference between this and a classic pinup look is that I ditched cherry lips for a deep plum.

On my eyes: Benefit Stay Don't Stray primer, MSC e/s Birfday Suit, Honey Rose and In the Buff, MAC eye kohl in Fascinating, Sephora Waterproof Kohl in Keep Black, Tokidoki Perfetto Liner in Sabochan, NYX e/s in 01 Black, Sephora Lash Plumper mascara in Black

On my face: Beauty Without Cruelty Creamy Concealer in Fair, MAC Studio Fix Powder in NC20, Too Faced Chocolate Soleil Bronzer, Urban Decay blush in Score; On my lips: Beauty Without Cruelty lipstick in Deep Plum over MSC lip bomb in Snoball

FTC: All items used in this look were purchased by me except: all items by BWC were sent to me for consideration, the Urban Decay blush in Score was a gift, and the Benefit primer sample was also a gift.  I used these items because I like them, and that is my honest opinion.

Vegan List from Sephora

This list is very out of date.  Please do not use it as a shopping guide.  Check my list of cruelty free brands in the top bar.  I will be working on getting updated lists.  Thanks.

I do have a list specific to the Sephora I work at: http://bethbr00tality.blogspot.com/2015/07/cruelty-free-brands-at-my-sephora.html

I contacted Sephora and specifically asked for a list of vegan products carried by the company, and they responded with a rather long list, fortunately.  Unfortunately, she clearly stated that this list focused on which items were vegan, not whether or not they were tested on animals, so I'm going to have to go back & compare notes.  Also, I'm not sure how current/up to date the list is, which is another thing I have to check into as I compare notes.  But, regardless, here is the list I was given.  I added some formatting to make it a little easier to follow.  I know some items are missing because I know that Philosophy has a primarily vegan line, and they aren't on this list at all.  Their response is after the cut.

Sephora Lash Plumper mascara ftw.

Inspired by Mo's new post here about her favorite liquid liners, I decided it was nigh time I wrote about my favorite mascara. While I am well aware the liners and mascaras are hardly the same thing, just.. stay with me here.

It was the summer of 2010.  I was approaching my 23rd birthday and I got those emails to remind me, "Hey dumbshit, it's your birthday!  You get free stuff this month!"  Oh, glorious day!  I rounded up the locations where I was entitled to free-ness in celebration of my birth, and headed out the door.

I saved what is almost always the best for last: Sephora.  Sephora had an amazing gift in 2010 (and 2009, and 2011, and though it isn't my birthday yet, as an employee of Sephora I am well aware that the gift is pretty damn cool this year as well) and this gift literally changed my life.  Well.. it changed my life in so much as finding your holy grail mascara can.  I know, epic.

I won't lie, I had to cheat and look online to see what else was in the gift that year (and you can cheat and look here if you forget, too).  It was a silver green nano liner, a tiny size of Aspen Summit eyeshadow, and *cue harps* the Lash Plumper.  They were all Sephora brand, and in a quick rundown for a review:
1. Silver Green nano liner - good liner, horrid color for me
2.  Aspen Summit - I still have this tiny guy and he is doing doing a great job as an inner corner highlight
3.  Lash Plumper mascara - this changed me

This mascara is perfect [FOR ME].  It isn't too wet, it isn't too dry; and it's buildable.  It doesn't flake, it doesn't budge, but I do suspect it is the product at the end of the day that gives me a hell of a fight to remove.  It's okay, I still love it, and wear it every day without hesistation.

Since trying the product for the first time in July of 2010, I have tried other mascaras, always on the quest to try exciting, new things; but I have always returned to my beloved Lash Plumper mascara.  At a measly $12 a tube, it's not much more than what you'd pay at the drug store.  Yet it performs like so many of the high end mascaras that it is constantly surrounded and mocked by.  I don't know if I actually think the two are dupes, but it and the Tarte Lights, Camera, Lashes! mascaras are the only ones I've ever even considered repurchasing.

I guess there will be a comparison in the new future.  I can't just leave it at that, can I?

For nostalgia's sake: My full size I'm currently working on & the original tiny size I received for my birthday.

FTC:  Although I initially received the sample size of this mascara as a free perk, I have paid for all additional tubes with my own money.  These are my honest opinions.

EOTD: Showing Purple Some Love!

On my face:
MAC Studio Fix Powder in NC20
Too Faced Chocolate Soleil Bronzer
MAC blush in Coygirl

On my eyes:
TFSI
MSC Pop N Lock base
MSC e/s in Gossip all over lid as base color
MSC e/s in Kiss With a Fist in the inner corner
MSC e/s in Heartbreaker all over lid
MSC e/s in Revenge below eye
MSC e/s in Birfday Suit as the brow highlight
Sephora Waterproof Kohl in Keep Black
Sephora Lash Plumper mascara in Black
ELF Waterproof Eyeliner Pen in Plum for the eyebrows

Lips:
MSC lip bomb in Snoball
MAC mattene lipstick in Fresh Amour

I emailed Sephora about cruelty-free brands.

Disclaimer: This list is obviously inaccurate.  Please check my list of cruelty free brands on the top bar.

Dear Beth,

Thank you for contacting Sephora.com.

Our private label brand Sephora Brand is cruelty free (meaning that the products have never been tested on animals). At Sephora we carry over 200 other brands and we cannot guarantee that all the products from these brands are cruelty free.

Here is a list of some of brands that we carry that do not test on animals:

Amazing Cosmetics
Anthony Logistics
B. Kamins Chemist
Balmshell
Bare Escentuals
Benefit Cosmetics
Blinc
Bliss
Boscia
Bremenn Research Labs
CARGO
Carol's Daughter
Caudalie
CHANEL
Clarins
Clean
Cosmedicine
DDF
Dermadoctor
Dr. Brandt Skincare
DuWop
Frederic Fekkai
Fresh
Jack Black
Jonathan Products
Juice Beauty
Kat Von D
Korres Natural Products
L'Occitane
Laura Mercier
LaVanila Laboratories
Murad
Mustela
NARS
Nude
Ojon
Ole Henriksen
Perfekt
Perricone MD
Peter Thomas Roth
Philosophy
Phyto
REN Clean Skincare
René Furterer
Rosebud Perfume Co.
Skyn Iceland
Smashbox
Stila Cosmetics
Tarte
TheBalm
Too Faced Cosmetics
Urban Decay
Zirh

If we can assist you further please feel free to contact us at www.sephora.com.

Sincerely,

Valerie
Sephora.com Beauty Advisor