Sometimes it's a little helpful to know what else is a similar color when you're shopping for a new foundation, especially when you're shopping online. This list expands as I try new things at work. I am only going to include cruelty free brands here, so if you're wondering about a particular formula, I have probably tried it; just ask!
* denotes a vegan-friendly formula as confirmed by the company
# denotes a parent company that tests
Beauty Without Cruelty:
Ultimate Liquid Foundation*: Fair
Becca Cosmetics:
coming soon!
Cover FX*:BB Gel: N Light
CC Cream: N Light
Custom Cover Drops: N 20
Hourglass:
Immaculate*: Porcelain (I can do Shell, but it's a little too dark)
It Cosmetics:
coming soon!
Josie Maran:
Vibrancy: RG5
Kat Von D#:
Lock-It Foundation*: between 42 & 44
Laura Mercier:
Silk Creme Oil Free: Cream Ivory
Makeup Forever#:
Ultra HD: Y235
HD Powder: #113
Mat Velvet + in No. 20, for tone, not shade, slight too dark.
Nars#:
Sheer Matte & Sheer Glow: Mont Blanc is too pink; Siberia just too light
All Day Luminous Foundation: Siberia; I use it as a mixing pigment though
Radiant Tinted Moisturizer: Groenland is the best tone for me, but it's too dark.
Tarte#:
Amazonian Clay 12HR Foundation*: Fair
Too Faced Cosmetics:
Born This Way*: Snow
Urban Decay#:
Naked Skin*: Shade 1.0
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